Retailers and Resellers – The Difference Between Retailers and Resellers
Resellers and Retailers are two distinct types of business partners who directly impact the success of your brand. It doesn’t matter if they are strategic alignment, product expertise or customer network These business partners are committed to your growth and are able to help you meet the demands of your customers. A retailer is a […]
Resellers and Retailers are two distinct types of business partners who directly impact the success of your brand. It doesn’t matter if they are strategic alignment, product expertise or customer network These business partners are committed to your growth and are able to help you meet the demands of your customers.
A retailer is a B2C business that buys from distributors, wholesalers, or directly from brands to market their products or services to consumers. They could be in the business of selling items such as shoes (Famous Footwear, Designer Shoe Warehouse) as well as outdoor gear (REI, Columbia Sportswear) and even candy (See’s Candy, Lolli and Pops). Retailers can also specialize in specific industries, such as clothing (Pato’s Closet or Poshmark), electronics (Best Buy or Target) and outdoor equipment.
Resellers, on the other side are businesses or individuals who resell their own products or private label goods to the final consumer. They are usually savvy negotiators who are able to find the most efficient suppliers at lowest price and then sell their products to consumers at profit.
This business model has gained a lot of popularity in the present market, especially due to the growth of e-commerce platforms. Even brick and mortar companies such as Home Depot Walmart resellerassociation.com/what-is-reseller-hosting and Target are reselling products. There are also many online marketplaces on which individuals can sell their items. Facebook marketplace, Craigslist, and even Poshmark, the popular clothing site, are just a few examples. Some of these online marketplaces may have restrictions about what you can resell.